Digital Marketing Communications Management (DMCM) Assignment - Ben's Version

Cyberthread – Spinningfields

Product/ Service/ Offering

-       A blog that enables customers to review their favourite places in Spinningfields.  It provides valuable feedback to the complex and business’s within it to what is working well and what aspects of the Spinningfields experience could be improved.  - Spinningfield’s official website www.spinningfieldsonline.com does not currently have this facility. 

-       The blog can be viewed at:

DMCM digital marketing communication management assignment -Celina's version

This report was produced for the purpose of exploring the digital marketing  dmcm opportunities available to Spinningfields.  Due to the nature of the digital environment it was necessary to explore possible segmentation approaches, and then to focus on a specific audience. This was seen to be particularly important since we would like to make it a success in an interactive consumer to consumer platform.