Wednesday is a new day for digital marketing communications management (dmcm)!

This is just a quick summary of most interesting points that emerged at this week’s search and social school. Known also as #saschool11

The speakers of the day included guests from Media Vest, Lakestar, theEword, I-COM and PushOn.

Digital Marketing and Communications Management (DMCM) assignment - Katie's version

Spinningfields

Spinningfields is a “world-class commercial, civic, residential, hotel, leisure and retail space” open to the public in the heart of Manchester. Whilst Spinningfields is effectively digitally marketed as a brand, a consumer review platform ceased to exist. This new value is a tool for consumer interaction, helping promote the area and shape the brand.

DMCM digital marketing communication management assignment -Celina's version

This report was produced for the purpose of exploring the digital marketing  dmcm opportunities available to Spinningfields.  Due to the nature of the digital environment it was necessary to explore possible segmentation approaches, and then to focus on a specific audience. This was seen to be particularly important since we would like to make it a success in an interactive consumer to consumer platform.

Page Rank

Social Media Marketing

Let's get down to business!


The final deadlines are approaching and the competition is certainly hotting up. The 6 student CyberThread team are new to online marketing practice and there are some things we could have jumped onto sooner but despite this were pushing onwards and upwards to be the best!


So, we certainly have some work to do and some things that haven't been as successful as we'd hoped, but in the words of the SEO Rapper: "Let's see if we can fix that"


Don't forget to follow us on Twitter @CyberThreadMMU and for now we'll leave you with the SEO Rapper!


Enjoy! -Katie